TY  - BOOK
AU  - Bursk,Edward C.
AU  - Chapman,John F.
TI  - Modern marketing strategy
U1  - 658.8082 
PY  - 1964///
CY  - Cambridge
PB  - Harvard University Press
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - New products
KW  - Marketing research
N1  - Includes index
ER  -