Modern marketing strategy/ 
edited by Edward C. Bursk, John F. Chapman 
 - Cambridge:  Harvard University Press,  c1964 
 - xix, 360 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 7.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior<br/>New products--Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8082