Ryans, John K. Jr. World Marketing: a multinational approach/ John K. Ryans, Jr. and James C. Baker - New York: John Wiley, c1967 - 391 p.; map, charts; 23 cm. - The Wiley Marketing Series . ISBN: $ 8.95 Subjects--Topical Terms: International business enterprisesMarket surveys Dewey Class. No.: 658.83