TY  - BOOK
AU  - Gupta,Vaswar Das
TI  - Sales management: in the Indian perspective
SN  - 8120317149
U1  - 658.81 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Sales management
KW  - Pricing
KW  - Marketing channels
KW  - Sales personnel
N1  - Includes index
ER  -