Readership surveys:  a comparative study/ 
Market Research Society 
 - London:  Market Research Society,  1954 
 - 20 p.;  21 cm. 
 - A Publication/Market Research Society  1 .
 - Market Research Society  Publication  1 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.83