TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - The one to one manager: real world lessons in customer relationship management
SN  - 0385494084
U1  - 658.812 
PY  - 1999///
CY  - New York
PB  - Random House
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes index
ER  -