Peppers, Don <br/><br/>
The one to one manager:  real world lessons in customer relationship management/ 
Don Peppers and Martha Rogers 
 - New York:  Random House,  1999 
 - xix, 268 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0385494084  $ 17.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812