TY  - BOOK
AU  - Crisp,Richard D.
TI  - Sales planning and control
U1  - 658.81 
PY  - 1961///
CY  - New York
PB  - McGraw-Hill
KW  - Management
KW  - Marketing research
KW  - Industrial marketing
KW  - Marketing executives
N1  - Includes index
ER  -