Luck, David J. <br/><br/>
Marketing research/ 
David J. Luck, Ronald S. Rubin 
 - 7th ed. 
 - New Delhi:  Prentice-Hall of India,  1987 
 - 683 p.;  charts;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 69.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.83