TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Sridhar Moorthy,K.
TI  - Marketing models
SN  - 8120314751
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Market surveys, marketing
KW  - Costs
KW  - Consumer behavior, marketing
KW  - Decision making
N1  - Includes index
ER  -