Lilien, Gary L. <br/><br/>
Marketing models/ 
Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy 
 - New Delhi:  Prentice-Hall of India,  1999 
 - 803 p.;  charts  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120314751  Rs. 275.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys, marketing--Costs<br/>Consumer behavior, marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.83