Kracmar, John Z. Marketing research in the developing countries: a hand book/ John Z. Kracmar - New York: Prager , c1971 - 322 p.; 21 cm. - Praeger special studies in international economics and development . ISBN: £ 5.25 Subjects--Geographic Terms: Developing Countries--Marketing research--Handbooks, manuals, etcDeveloping Countries--Product managementDeveloping Countries--Research, Industrial Dewey Class. No.: 658.83