TY  - BOOK
AU  - Hughes,G.David
AU  - Ray,Michaell
TI  - Buyer: consumer information processing
SN  - 0807812358
U1  - 658.83 
PY  - 1974///
CY  - North Carolina
PB  - University of North Carolina Press
KW  - Consumers
KW  - Addresses, essays, lectures
KW  - Mathematical models
KW  - Add.essays, lectures
KW  - Motivation research (Marketing)
KW  - Address, essays, lectures
N1  - Library has 2 Cops; Bibliography: p. 385-425
ER  -