TY  - BOOK
AU  - Howard,John A.
TI  - Buyer behaviour in marketing strategy
SN  - 0136690114
U1  - 658.83 
PY  - 1994///
CY  - New Jerssey
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -