Howard, John A. <br/><br/>
Buyer behaviour in marketing strategy/ 
John A. Howard 
 - 2nd ed 
 - New Jerssey:  Prentice-Hall,  c1994 
 - 603 p.;  21 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0136690114  $ 4.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.83