TY  - BOOK
AU  - Riel,Cees B.M.Van
TI  - Principles of corporate communication
SN  - 013509969
U1  - 658.45 
PY  - 1995///
CY  - London
PB  - Prentice-Hall
KW  - Communication management
KW  - Corporations
KW  - Communication systems
KW  - Corporate image
KW  - Public relations
N1  - Includes index; Bibliography: p. 220-230
ER  -