Riel, Cees B.M. Van

Principles of corporate communication/ Cees B.M. Van Riel - London: Prentice-Hall, c1995 - xiii, 239 p.: ill.; 23 cm.

Includes index

Bibliography: p. 220-230

013509969 $ 36.95


Communication management
Corporations--Communication systems
Corporate image
Public relations--Corporations

658.45