Riel, Cees B.M. Van
Principles of corporate communication/
Cees B.M. Van Riel
- London: Prentice-Hall, c1995
- xiii, 239 p.: ill.; 23 cm.
Includes index
Bibliography: p. 220-230
013509969 $ 36.95
Communication management
Corporations--Communication systems
Corporate image
Public relations--Corporations
658.45