TY  - BOOK
AU  - Stevens,Michael
TI  - The handbook of tele marketing: strategies for implementation and management
U1  - 658.84 
PY  - 1991///
CY  - London
PB  - Decisions Group
KW  - Telemarketing
KW  - Handbooks, manuals, etc
KW  - Direct marketing
KW  - Hanbook, manuals, etc
KW  - Marketing research
N1  - Includes index
ER  -