TY  - BOOK
AU  - Guss,Leonard M.
TI  - Packaging is marketing
U1  - 658.83 
PY  - 1967///
CY  - New York
PB  - American Management Association
KW  - Packaging
KW  - Marketing
N1  - Reprint of 1st ed. pub. in 1967 by AMA, New York; Bibliography: p. 121-127
ER  -