TY  - BOOK
AU  - Frank,Ronald E.
AU  - Kuehn,Alfred A.
AU  - Massy,William F.
TI  - Quantitative techniques in marketing analysis: text and reading
U1  - 658.83 
PY  - 1962///
CY  - Homewood
PB  - Richard D. Irwin
KW  - Marketing research
N1  - Includes index
ER  -