Frank, Ronald E.,  1933- <br/><br/>
Quantitative techniques in marketing analysis:  text and reading/ 
Ronald E. Frank, Alfred A. Kuehn and William F. Massy 
 - Homewood:  Richard D. Irwin,  1962 
 - xvii, 556 p.:  ill;  23 cm. 
 - Irwin Series in Quantitative Analysis for business .
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83