TY  - BOOK
AU  - Ferber,Robert
TI  - Handbook of marketing research
SN  - 0070204624
U1  - 658.83 
PY  - 1974///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
ER  -