Handbook of marketing research/ 
edited by Robert Ferber 
 - New York:  McGraw-Hill,  c1974 
 - [ca. 550 p.]:  maps, charts;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070204624  $ 49.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.83