TY  - BOOK
AU  - Cayla,Julien
ED  - University Microfilms International
ED  - University of Colorado, Department of Marketing, 2002
TI  - A passage to India: an ethnographic study of the advertising agency's role in mediating the cultural learning and adaptation of multinational corporations 
U1  - 659.1125 22
PY  - 2007///
CY  - Ann Arbor, Mich.
PB  - University Microfilms International
KW  - Advertising agencies
N1  - Thesis (Ph.D) -- University of Colorado, Department of Marketing, 2002; Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich; Includes bibliographical references
ER  -