A passage to India : an ethnographic study of the advertising agency's role in mediating the cultural learning and adaptation of multinational corporations - Cayla, Julien; University Microfilms International; University of Colorado, Department of Marketing, 2002 (Ann Arbor, Mich. : University Microfilms International, 2007)
Thesis (Ph.D) -- University of Colorado, Department of Marketing, 2002
Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich.
Includes bibliographical references
Keywords: Advertising agencies