Cayla, Julien <br/><br/>
A passage to India :  an ethnographic study of the advertising agency's role in mediating the cultural learning and adaptation of multinational corporations / 
by Julien Cayla 
 - Ann Arbor, Mich. :  University Microfilms International ;  2007 
 - ix, 360p.:  ill. ;  22 cm. 
<br/><br/> Thesis (Ph.D) -- University of Colorado, Department of Marketing, 2002  Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label> $ 85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies
<br/><br/><label>Dewey Class. No.: </label>659.1125