TY  - BOOK
AU  - Sarwate,Dilip M.
AU  - Joag,Shreekant G.
TI  - Indian cases in marketing management
U1  - 658.80954 
PY  - 1978///
CY  - Poona
PB  - Abhijit
KW  - Marketing
KW  - India
KW  - Management
KW  - Market segmentation
KW  - Marketing research
KW  - Physical distribution of goods
ER  -