TY  - BOOK
AU  - Hodges,Luther H.
AU  - Tillman,Rotlie
TI  - Bank marketing: text and cases
U1  - 658.84 
PY  - 1968///
CY  - Massachusetts
PB  - Addison-Wesley Pub.
KW  - Bank marketing
KW  - Management
KW  - Case studies
KW  - Marketing research
N1  - Includes index
ER  -