Hodges, Luther H. <br/><br/>
Bank marketing:  text and cases/ 
Luther H. Hodges and Rotlie Tillman 
 - Massachusetts:  Addison-Wesley Pub.,  c1968 
 - 309 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 12.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing--Management--Case studies<br/>Marketing research--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.84