Engel, James F.

Consumer Behavior/ James F. Engel, David T. Kollat and Roger D. Blackwell - New York: Holt, Rinehar and Winston, c1968 - xvi, 652 p.: charts; 23 cm. - Holt, Rinehart and Winston marketing series .

Includes index

$ 28.95


Consumers--U. S.
Motivation research (Marketing)

658.83