TY  - BOOK
AU  - Gosney,Johon W.
AU  - Boehm,Thomas P.
TI  - Customer relationship management essesntials
SN  - 8120318099
U1  - 658.84 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes index
ER  -