Gosney, Johon W. <br/><br/>
Customer relationship management essesntials/ 
John W. Gosney and Thomas P. Boehm 
 - New Delhi:  Prentice-Hall of India,  2001 
 - xviii, 234 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120318099  Rs. 195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.84