TY  - BOOK
AU  - Gantenbein,Douglas
TI  - Smart business solultions: direct marketing and customer management
SN  - 8120318633
U1  - 658.84 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Direct marketing
KW  - Customer services
KW  - Management
KW  - Database marketing
N1  - Includes index
ER  -