Gantenbein, Douglas <br/><br/>
Smart business solultions:  direct marketing and customer management/ 
Douglas Gantenbein 
 - New Delhi:  Prentice-Hall of India,  1999 
 - xiii, 229 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120318633  Rs. 395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Customer services--Management<br/>Database marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.84