TY  - BOOK
AU  - Deshpande,Rohit
TI  - Developing a market orientation
SN  - 076191692X
U1  - 658.83 
PY  - 1999///
CY  - Thousand Oaks, california
PB  - SAGE
KW  - Marketing research
KW  - Customer services
N1  - Includes index
ER  -