Developing a market orientation/ 
edited by Rohit Deshpande 
 - Thousand Oaks, california:  SAGE,  c1999 
 - vii, 320 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>076191692X  $ 65.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.83