TY  - BOOK
AU  - Crask,Melvin
AU  - Fox,Richard J.
AU  - Stout,Roy G.
TI  - Marketing research: principles and applications
SN  - 0205140912
U1  - 658.83 
PY  - 1995///
CY  - New Jerssey
PB  - Prentice-Hall
KW  - Marketing research
N1  - Includes index; Glossary: p. G1-G14
ER  -