Crask, Melvin <br/><br/>
Marketing research:  principles and applications/ 
Melvin Crask, Richard J. Fox and Roy G. Stout 
 - New Jerssey:  Prentice-Hall,  c1995 
 - xv, 642 p.:  ill, charts;  23 cm. 
<br/><br/> Includes index  Glossary: p. G1-G14 
<br/><br/><label>ISBN: </label>0205140912  $ 77.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83