TY  - BOOK
AU  - Mamoria,C.B.
AU  - Joshi,Raman Lal
TI  - Principles and practice of marketing in India
U1  - 658.80954 
PY  - 1962///
CY  - Hyderabad
PB  - Kitab Mahal
KW  - Marketing
KW  - India
KW  - Marketing channels
KW  - Advertising
KW  - Sales management
N1  - Bibliography: p. 553-558
ER  -