Mamoria, C.B. <br/><br/>
Principles and practice of marketing in India/ 
Dr. C.B. Mamoria and Raman Lal Joshi 
 - Hyderabad:  Kitab Mahal,  1962 
 - xvi, 553 p.;  23 cm. 
<br/><br/>Bibliography: p. 553-558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India<br/>Marketing channels<br/>Advertising<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.80954