TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing: a behavioral analysis
SN  - 0070840539
U1  - 658.83 
PY  - 1975///
CY  - London
PB  - McGraw-Hill
KW  - Motivation research (Marketing)
KW  - Marketing research
KW  - Consumers
N1  - Includes index
ER  -