Chisnall, Peter M., <br/><br/>
Marketing:  a behavioral analysis/ 
Peter M. Chrisnall 
 - London:  McGraw-Hill  1975 
 - 328 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070840539  Rs. 176.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Marketing research<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.83