TY  - BOOK
AU  - Buzzel,Robert D.
AU  - Cox,Donald F.
AU  - Brown,Rex V.
TI  - Marketing research and information systems: text and cases
U1  - 658.83 
PY  - 1969///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing management
KW  - Management information system
N1  - Includes index
ER  -