Buzzel, Robert D.,  1933- <br/><br/>
Marketing research and information systems:  text and cases/ 
Robert D. Buzzell, Donald F. Cox and Rex V. Brown 
 - New York:  McGraw-Hill,  c1969 
 - xii, 788 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 12.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing management<br/>Management information system
<br/><br/><label>Dewey Class. No.: </label>658.83