TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases
U1  - 658.83 
PY  - 1985///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Marketing research
KW  - Marketing
N1  - Includes index
ER  -