Boyd, Harper W. <br/><br/>
Marketing research:  text and cases/ 
Harper W. Boyd, Ralph Westfall and Stanley F. Stasch 
 - 6th ed. 
 - Illinois:  Richard D. Irwin,  c1985 
 - xv, 836 p.:  ill., charts  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83