TY  - BOOK
AU  - Barnard,William
AU  - Wallace,Thomas F.
TI  - The innovation edge: creating strategic breakthroughs using the voice of the customer
SN  - 0939246414
U1  - 658.812 
PY  - 1994///
CY  - Vermont
PB  - Oliver Wight Pub.
KW  - Customer relations
KW  - Sales management
KW  - Customer services
N1  - Includes index; Bibliography: p. 169-170
ER  -