Mamoria, C.B.  Dr. <br/><br/>
Principles and practice of marketing in India/ 
Dr. C.B. Mamoria and R.L. Joshi 
 - 4th rev. ed. 
 - Allahabad:  Kitab Mahal,  1975 
 - vi, 887 p.;  23 cm. 
<br/><br/><label>ISBN: </label> Rs. 45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India<br/>Consumer channels<br/>Sales management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.80954