TY  - BOOK
AU  - Beri,G.C.
TI  - Marketing research: text and cases
U1  - 658.835 
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing research
N1  - Includes index; Glossary: P. 427-439; Bibliogrpahy: p. 381-389
ER  -