TY  - BOOK
AU  - Ramaswamy,M.S.
TI  - Marketing salesmanship and advertising
U1  - 658.835 
PY  - 1991///
CY  - New Delhi
PB  - Sterling,
KW  - Marketing
KW  - Sales mangement
KW  - Advertising
N1  - Includes index; Bibliography: p. 429-431
ER  -